Marketing Essay Example | Topics and Well Written Essays - 250 words - 47

Showcasing - Essay Example Thusly, it gets simpler for the organization to spread the message and brand picture in a successful way. This kind of advancement is called as Above The Line Promotion. Direct advertising is one of the most broadly utilized system for advancing brands and item. Aside from Above The Line technique, Vodafone likewise work direct showcasing stations in which it conveys its item through direct deals operator, super call community and tele-calling. Vodafone possesses number of stores everywhere throughout the world through which it sells its item straightforwardly to its clients. Stores regularly propose advancements, extraordinary offers and banners relating to purpose of deals so as to draw in those clients which are inside the store with the goal that they purchase more. All the promoting channels referenced above for Vodafone are coordinated channels of showcasing. The explanation is for incorporated advertising channels, there is a comprehensive way to deal with keep amicability among all the channels. If there should be an occurrence of Vodafone, the message, brand picture and advertising methodologies are reliable and along these lines they supplement one another. Since it picks incorporated advertising channel technique, Vodafone isn’t advancing diversely through any of its promoting

Analysis of the sonnet Essay Example

Examination of the poem Essay Example Examination of the poem Essay Examination of the poem Essay The name Belinda is written in italics so as to draw the perusers consideration, she is a virgin and would positively have drawn the consideration of men. The pre thing modifier fragrant steams is suggestive and arousing, it could likewise make reference to espresso which was uncommon and all around appreciated in the sixteenth century. The expression thousand sprites fix in line eleven is utilized to ridicule the style of the epic as the spirits attempt to meddle with the knights activities. The redundancy of thousand in line twelve strengthens the possibility that Belinda has spirits and Gods securing her and the similar sounding word usage blown back is a conscious gadget used to improve the entertaining tone of the sonnet. The jewel in her ear makes a feeling of extravagance and an unadulterated, rich atmosphere around Belinda. Significantly increasing and the reiteration of three of the word threefold in lines fourteen and fifteen are significant as they develop the scene so as to make more humor and to additionally show the scene in an insignificant light. Belinda s immaculateness is strengthened in line seventeen with as the nosegay (blossoms) in her bosom leaned back alluding to her virginity with blossoms on her bosom. The knights contemplations of want become unclean in lines eighteen to twenty two and in line nineteen the knight understands that Belinda isn't as unadulterated as she is accepted to be with the pre-modifier sweetheart hiding at her heart stressing this. The action words befuddled and resigned recommend that the Gods are surrendering Belinda and can't secure her since she is polluted. The space left between lines twenty two and twenty three represent the Gods leaving. Assault of the lock by Alexander Pope The sonnet Rape of the lock by Alexander pope is a counterfeit chivalrous story sonnet with a clever prosecution of the vanities and inertness of the eighteenth century high society. The sonnet is written in a raised, mocking tone in which each component of the scene invokes some picture from epic custom or the old style world view. The sonnet is sent in rhyming couplets and predictable rhyming. Its impact originated from an outrageous fight between two families brought about by Lord Petre who trim a lock from Miss Arabella Fermor s hair. Pope attempted to put this demonstration of inappropriate behavior in a minor light using wry, diverting tone. The sonnet starts with an order for human activity to insidiousness humans twist their will the center is to a great extent unoriginal and the utilization of an exclamative instruments of sick! in line two underscores the mocking and silly tone of the sonnet. The premodifier enticing beauty toward the finish of line three makes a suggestive climate as Clarissa draws weapon from her sparkling case , she has discovered a weapon for her companion. Line five starts with the combination so implementing tattle and gabbing as Clarissa and her companion evoke an arrangement. The things knight and stick and the action word battle tells the crowd that something genuine is going to occur. The action word help and the thing knight both add to making a sexual and suggestive air. Line sevens utilization of the action words veneration and stretches out underscores to the crowd how genuine the knight is tied in with battling and the pre thing modifier little motor taunts the lock of hair off, with a caesura misrepresenting the scene and permitting the crowd to stop and acknowledge what's going on. The modifier lethal likewise over-misrepresents the scene. Line twenty eight is encased inside sections, it should make the scene increasingly terrible however makes an amusing impact. The last line of the sonnet utilizes the redundancy of for ever to stress the knights fervor over getting his trophy, a lock of hair! The sonnet utilizes a great deal of similar sounding word usage which is purposely used to taunt the style of the epic. The scissors are alluded to with various names, for example, stick , weapon , forfex and sheers for a scholarly and joke reason. The sonnet utilizes elision to help the mood and rhyming couplets show the entertaining part of the sonnet. The sonnet is a tale with a good, a message to current ladies not to be so vein.

Arsenic Essay Example | Topics and Well Written Essays - 2000 words

Arsenic - Essay Example The strategies used in arrangements of ceria nanoparticles and its covering on nanotubes is additionally surveyed. History of arsenic in field of science, medication and innovation has been totally eclipsed by its job as toxic substance in different crimes. In this day and age augmentation of its comparative job has been generally talked about because of overall ground water defilement and commonly alluded as 21st century disaster. High centralization of arsenic has been accounted for from right around 21 nations and among them Bangladesh and West bengal locale of India are viewed as the most influenced region and huge measure of populace are in danger (1). Arsenic is the twentieth most bounteous material found in earth hull and its fixation in the majority of rocks goes between 0.5 to 2.5 mg/kg. Assembly of arsenic is contributed by different characteristic wonder which incorporate normal enduring response, biochemical preparation, geochemical and volcanic emanation and so on be that as it may, at numerous spots over the top digging additionally contributes for the equivalent. Arsenic exist in d ifferent oxidation state in indigenous habitat which incorporates - 3,,0.+3. what's more, +5. Figure 1 shows the Eh-pH chart of arsenic at 25C. Long haul introduction to arsenic tainted drinking water have numerous clinical sign which incorporates skin, lungs, bladder and kidney malignant growth, change in pigmentation, hyperkeratosis, neurological clutters, strong shortcoming loss of craving and queasiness and so forth. According to the WHO rules the allowable arsenic fixation in ground water is 10ppb (0.01mg/l).World wide issue of ground water tainting with arsenic prompts broad research in zone of arsenic remediation in ground water. There are various techniques created arsenic evacuations, which are for the most part named 1) Chemical procedures, 2) Physical procedures, 3) Biological procedures, and 4) blend of all. Table 1 portrays the different approachs applied for arsenic remediation dependent on their standards. Arsenic contamination of water happens because of different reasons like the normal filtering of rocks containing arsenic, mining, handling of mineral stores and a release of mechanical poisons. Numerous procedures as appeared in Table 1 are known for arsenic expulsion and adsorption is one of the principle strategies for its treatment. Numerous adsorbents like carbon, uncommon earth oxides, lanthanium and yttrium impregnated alumina, particle trade fiber and lanthanium mixes are being known for the expulsion of arsenic from water(3). The improvement of nanotechnology and nanosciences has raised the desire for its pivotal job in natural issues. An assortment of nano-materials have been tested in treatment of condition contaminations like Photocatalytic TiO2 and ZnS for evacuation of organics. Zerovalent iron (Fe (0)) and bimetallic Fe (0) as successful redox media for in-situ remediation of organics and inorganic poison. Among others Carbon nanotubes (CNTs) rises as one of the most e ncouraging specialist to be utilized with different nanomaterials because of its extraordinary mechanical, electrical, optical and warm properties which takes it one of the best supporting material for nano coatings. Nano

An Introduction To The Concepts of Leadership - Free Essay Example

Leadership is the ability to guide followers. It is a huge responsibility since people depend on you. To be a good leader you should be able to carry out the four roles of management:- Planning, Organising, Leading and controlling. Which also means you should be educated and smart to do so. Still apart from all these requirements to be a good leader, the main priority is the followers. No matter how intelligent or rich you are you still cannot be a leader if you don t have any followers. Hence leadership is classified into two, Charismatic Transformational accordingly I. a Charisma . Charisma is the ability to inspire enthusiasm, interest, or affection in others by means of personal charm or influence. It s the power of controlling people without them knowing it. It s a divine gift that people can posses. It can originate in the individual, in the follower or in the situation. Charisma is not always positive, it can also be negative if the person does not make use of it properly. Charisma is something like beauty, you know he is good looking and you like him, hence you tend to listen and follow him even though he does bad things. But if his notoriousness is greater or more dominant than his charisma then it can lead to a negative feedback. The president of United States of America, Barack Obama is a perfect example of charisma. His speeches, body language, gestures, and charm had a great deal of effect in influencing the people. As mentioned in the article Nye, Joseph S. Jr. The Mystery of Political Charisma. Wall Street Journal, May 6, 2008. In the end, Barack Obamas charisma is in the eyes of his followers. I.a.i Is it an Inherent trait or can it be acquired? In practice, the word charisma is a vague synonym for personal magnetism. People vary in their ability to attract others, and their attraction depends in part on inherent traits, in part on learned skills, and in part on social context. Yes Charisma can be acquired but is of ten considered to be a trait. Trait like knowledge is not inborn it has to be acquired but charisma is an exceptional. Everyone is born with charisma but in different quantities. Hence charisma is an inherent trait. It also depends on the people for a person to be charismatic. If a person is considered to be charismatic and if the people don t see his charisma then you re not charismatic. But you can emerge as a charismatic leaders after great speeches like I have a dream by Martin Lutur King. So charisma can be acquired by an individual. I.a.ii Can non Charismatic individuals be an effective leader? Yes, but with limitations. He has to put great deal of energy and commitment to get follows. He has to work hard and has to regularly keep on building enthusiasm in the followers to be a affective leader. Unlike charismatic leaders a non charismatic leader needs great effort to be an effective leader. Therefore it s rare to find non charismatic individuals who is an effective lea der. But as mentioned above everyone is born with charisma in different quantities. Larry page and Sergey Brin, out from Stanford University they had significantly low charisma but they lead hundreds of employees efficiently and made Google a multibillion dollar business. This example justifies that charisma is not obligatory to be effective leader. Charisma is just an additional boost up for a normal leader to become extra ordinary. Even without charisma a leader can build him into an effective leader by having other leadership qualities at an extraordinary level as do in the case of Jerry, former CEO of Yahoo. Mr. Yang Jerry has great vision but no charisma still he made his way to success. Article:- https://ezinearticles.com/?CharismaInherent-Or-Acquired?id=2234213 I. b Charismatic Transformational Leadership There are two types of :- 1. Charismatic leadership A charismatic leader gathers followers through dint of charm and personality, rather than any form of ex ternal power or authority, it is interesting to watch a charismatic leader work with people, they are, for that time, the most important person in the world, the charismatic leaders pay a great deal of attention in reading and scanning their environment, they are good at picking up the moods and concern of both individuals and a large number of audience, they will use their actions and words to suit the situation they will be in, the charismatic leaders will show great confidence in their followers, they are very persuasive and they make very effective use of their body language and their verbal language, many politicians as well as the religious leaders use their charismatic style, so they can gather a large number of followers. 2. Transformational leadership A transformational leadership starts with the development of a vision or a view of the future for the company or a business set up that will excite and convert the potential followers, the vision in fact never stops, it takes energy and commitment, in order to create followers, the transformational leader has to be very careful in creating the trust, and their personal integrity is a critical part the vision they will be selling, the passion and the confidence of a transformational leader can easily be mistaken for reality and truth, transformational leaders tend to see the big picture of the situation but not the details of the situation. I.b.i Are both leadership concepts similar or different from each other? They are significantly different. Transformational Leadership Charismatic Leadership ? More towards the followers view ? For himself ? Gather by developing view of the future. ? Through dint of charm and personality ? Takes energy and commitment ? Body language and their verbal language. I.b.ii Transformational Transactional Leadership As a starting point, let us review our everyday life. In general, a relationship between two people is based on the level of exchange they have. Exchange need not be money or material; it can be anything. The more exchange they have the more stronger the relation. Your manager expects more productivity from you in order to give good rewards. In this way, if something is done to anyone based on the return then that relation is called as Transactional I.c Strong Culture its relations to business performance According to the journal of Culture Traits, Strength, and Organizational Performance :Moving Beyond strong Culture by Guy S. Saffold ,III, Trinity Western University, strong culture means homogeneity and stability of group membership , and the length and intensity of the group s shared experiences. In a strong culture, great emphasis is placed on values. Values determine how you are going to conduct your business and what you stand for. These values are shared with all employees and are woven into the fabric of your company. In a strong and cohesive culture, every employee knows the values your company extols. They share in those values and believe in them. So, people within the organization tend to have similar beliefs and behaviour patterns. According to my research, I found out that strong culture leads to higher level of business performance. Firstly, good leaders and good followers are necessary for developing an organization with a strong culture. Companies with strong cultures tend to enjoy better returns on investment, higher net income growth, and bigger increases in share price than firms with weaker cultures. Having such performance is important for several reasons such as helping planning and decision-making. Besides that , companies with strong culture could reach higher business performance by setting their mission which defines the long-term direction and purpose of the organization, involvement which measures the companys ability to drive commitment and to develop ownership with employees, consistency which defines the values, agreement and coordination that hold the company together and adaptability which measures the companys ability to read and scan the business environment and to respond to change. Companies that are strong in adaptability and involvement have an edge in innovation and creativity, while companies excelling in mission and consistency have a high measure of stability, return on investment and return on sales. I.c.i Types of Organisational Cultures Types of organizational culture identified by academic authors are considered to impede business progress : ? Pragmatic Culture In contrast to normative cultures, stress is laid on satisfying the wish of their clients. In this type of organizational structure, no norms are set by the company, and utmost importance is given to the needs of the client. ? Baseball Team Culture In this kind of culture, the employees are free agents and are highly prized. These employees find employment easily in any organization and are very much in demand. There is, however, a considerable amount of risk that is attached to this culture, as it is also fast paced. Examples of this kind of culture are advertising, investment banking, etc. ? Fortress Culture Employees are not sure if the will be laid off or not by the organization. Very often, this organization undergoes massive changes. Few examples of this type of culture are loans and savings, large car companies, etc. ? Process Culture This type of culture does not include the process of feedback. In this kind of culture, the organization is extremely cautious about the adherence to laws and prefer to abide by them. This culture provides consistency to the organization and is good for public services.

Swot Analysis The Companys Mission Statement Essay

Generial Nutrituion Center, better known as GNC, is one of the top leading nutritional companies that strives to better the lives of their customers each and everyday. Luckily, being an employee of GNC, I felt I would better understand the companys take on how they market themselves. The companys mission statement is, â€Å"To continue to be the leading provider of products, services, and information in the self-care and personal health enhancement market. To provide a shopping experience that exceeds our customers’ expectations (GNC,web).† In more simple terms, we explain to customers that our mission statement is better explained by two words, â€Å"Live Well†. You can find this phrase all over the stores, whether that be on imagies, or even some of the products being sold. The term â€Å"Live Well† promotes living a healthy, happy lifestyle, and what better place to help you on that journey than a nutrional store. The mission statement reflects a strong marketing stragiety of promoting a healthy lifestyle, and is foucused on that statement when training employees, as well as helping coustmers find what they are looking for. For myself, when I started college I was not entirely sure what I wanted to major in, although I picked Fashion Merchandising. I have always had a passion to follow my dreams into the fashion industry, but I also decided to double major with a business marketing degree. With this double degree, if I do not follow a career in fashion, the business marketing degreeShow MoreRelatedA Summary On Strategic Planning1393 Words   |  6 Pagesdifferences with other forms of planning. The second section of the summary paper discusses issues facing managers during organizational change. The third portion of the paper discusses the importance of a SWOT analysis and the impact on the performance of an organization. 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Perception And Treatment Of Death - 1866 Words

Perception and Treatment of Death in the Play â€Å"Everyman† Outline 1. Introduction 2. Summary o Treatment of death o God’s messenger o Binding Death o The only way of Salvation and Redemption o Results of Repentance o Faced with the End of Life o Death is a reality we all have to face 3. Conclusion Treatment and perception of Death Introduction We come face to face with the fact of death after reading this play. How will you respond? Some may be fearful or try to extend their lives just a few more years with things such as : exercise, eating right, avoiding the worldly functions, and even people that may draw them into a premature death. From a biblical perspective we have to face the fact that a person will spend eternity in one of two places without favoritism. The Bible is clear that it is know to man to die one time and after this we are to be judged. Scary? It does not have to be. All evangelicals agree that sin will cause an eternal separation from God while put under the attribute of His wrath for eternity. However, they also agree that Jesus Christ paid the penalty for all those who will repent and trust in Him for the forgiveness of sin. Not just good news but the best news a person could hold onto with hope to one day meet the one who paid their sin debt. Most believers would agree that spending eternity with God outweighs anything this world can offer. It is obvious that this is seen through the eyes of a born again believer of Jesus Christ who has at one timeShow MoreRelatedPerception And Treatment Of Death Essay1591 Words   |  7 Pages PERCEPTION AND TREATMENT OF DEATH IN ‘EVERYMAN. Name: Institution: Course: Date: Thesis: Death has a unique perception in every society. Most societies perceive death as the taker of life in humans and hence it’s treated with fear since it’s understood to be cruel as well as unforgiving. 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Leadership and Change Management Practices Sample

Executive Summary Changes can lead to transformation. For any organization to constantly innovate and grow it is critical that the policies should be driven towards that. This is only possible with the help of effective organizational leadership. The approach of leader and vision should be communicated to the employees. The study initiates with the introduction and importance of change and that shifts focus to MAS holdings. The company based in Sri Lanka has been considered due to its efforts on the transformational front. Relevant theories of Leadership Organizational change will be used in the study, and then conclusion is propounded on the basis of it. It has been found that relevant measures have been taken by MAS holdings in the past to remain competitive and communicate with employees has been effective. Introduction Change is truth and changes are crucial. For the organization it is critical that the change must be guided by efficient leadership. This brings sustained growth for the organization and creates its competitive advantage. Studies of Damanpour (1996) argue that the changes are often resisted by people. The change should therefore be driven by the effective measures and effective leadership. The organizational changes mean that the organization is trying to transform itself. The change in organization is change in the future work and the process of working (Hage, 1999). These changes are either planned or unplanned in nature. Organizational changes are important as they can improve the functioning of the organization. There are distinct advantages of organizational changes for which they are preferred. The changes are in relation to the motivation levels of employees, satisfaction of the customer and increase in competitive ability of the organization. Studies from Ulrich (1998) have found that it is necessary that the company caters with the challenges of change. It is also critical to understand the role of leadership in that regard. The leadership and its efficiency are judged on the way it manages the changes. If the leader is effective, he will be able to create effectiveness in the organization through the change (Kennedy, 2000). It is also stated in some of the studies that the leader should possess some kind of proven competencies so that he is able to inculcate the changes. Initiation of change and co-ordination of it is done through effective leader that is ready to transform the organization (Heifetz Laurie, 1997). This research paper focuses on the Organizational leadership and the management practices. For the purpose of understanding case of MAS holdings, Sri Lanka has been taken into consideration. Company Background MAS holdings are a leading manufacturer of intimate apparels, lingerie, and Swim wears in Sri Lanka. The company has 38 apparel facilities that are located in 10 countries (MAS, nd). The company transformed itself in the 80s and works on the principle of Change is Courage. The company has also been focusing on the SAP based solutions and providing these services to the footwear business and apparel businesses across globe. The annual turnover of the company has been over USD 1 billion. Leadership and Change: How MAS Holdings Do it? Changes are generally of two types as stated in Figure 1. i.e Changes based on Evolution and Changes bases on Transformation. Evolutionary changes are slow in nature; they are taking marginal moves forward for the organization vision. Meanwhile, transformational changes, which is also the focus of this study is based on the urgency and is much fast compared to evolution change. A change from the old traditions to the new business which is modernized is transformational. Lewin (1943) proposed a model of change in the organizational structure. The model has three stages which is Unfreezing, Implementation and Freezing. First Stage: Unfreezing in MAS Holdings The first step towards transformation is the changes and readiness of the people involved in the organization. The vary basis of change is dependent on the first stage that is unfreezing. In regards to MAS holdings, the unfreezing stage of the company started in the middle of 1980s when the company one the order of the manufacturing of dresses from synthetic fabric. The quota restrictions were revised and the company was not able to fulfil the order. However in order to keep the capacity utilized Mahesh Dayalal Amalean, the co-founder and visionary of MAS holdings decided to manufacture lingerie. Manufacturing of lingerie was a niche field as the company did not have the business and manufacturing experience of the same, but it was outside the purview of the quota system. Mahesh, visited the countries like China, and Hong Kong to understand the manufacturing process and the business. The company also persuaded the management of Victoria Secret to become a supplier of bras, which are of high quality (IFC, nd.) The company has been in the process of unfreezing as it hired the workers from Sri Lanka. As stated by Chairman We reached the workers to deliver our work, rather than they reaching us for the search of work. The company also stuck the cord with the German giant Triumph and entered into a Joint Venture with them in Sri Lanka. The problems with countries like Sri Lanka were also there, even though the company was trying to expand its presence. The problems were of competition from countries like China. Even on the wages front the initial problems were of higher wages compared to some other countries like China, Vietnam, and Bangladesh. The ongoing civil war that began in the year 1983 between the North and Eastern regions of Sri Lanka was another issue for the company. The problems of the infrastructure were critical yet the companies managed to overcome these difficulties through strong will. Second Stage: Implementation MAS holdings faced the problems of the expertise in textile work. The experts in textile were hard to find, and the infrastructure was not enough to manage the issues of workers coming in the metros for the search of work. MAS holdings treated this as the opportunity as the government was also keen to move to the rural areas for the work such as textiles. The company set up its plants in the areas that were close to workers (IFC, nd). Therefore it was the approach where the work was taken near to the workers. The changes were made for the achievement of the set objectives. As stated by Jick (2001) vision is 10 percent of the development of the organization, remaining 90 percent of it is implementation. The innovative the company is the more are its chances to survive in long run and grow. Senior Fleming (2006) if the organization is able tom synergize in terms of the work to be done and the objectives to be achieved it succeeds. The company implemented better working standards to start with so that the workers can remained committed towards the organization. The idea behind giving breakfasts and health care to the MAS holdings was to attract the best people for the work (Dinkar, 2007). The company have taken responses from the workers in order to stay in the work and gain more experience. Based on the responses the company provides education and Information Technology knowledge to students. The company encourages the females to work in the organization and employs 90 percent females on an average for the daily work. The implementation of eco manufacturing plant that reduces the carbon emissions is done in order to use better quality standards (MAS, 2014). The standards ISO and EMAS have been implemented by MAS holdings so that the work is done in the environmental friendly environment. The company is also the first to install the fully integration and customized software packages that are capable of manufact uring apparel. MAS holdings feared to have lost the advantage after the expiry of Multi Fiber Agreement in 2005. The business advantage was taken by China, though MAS holdings also marked increase in the exports even after the scrap of MAS. In terms of the employee size, the company has been moving ahead and has a total of 40000 employees. The main exporters of MAS holdings have changed the focus and emphasizing more on the innovations and designs, which is also the USP of the company. The company focus also shifted from being a low cost producer to more design oriented and innovative producer. Third Stage: Freezing After the implementation has been done, the next stage is called freezing or refreezing (Lewin, 1943). This is a stage where stability is seen in the organization after the initial phases of struggle and implementation. However, it has also been noted that there is no stage of stability that persists in the modern organizations, which have to constantly change themselves to fit into the current environment. Competitiveness is by the virtue of changes. Reardon (1998) mentioned that it is the role and duty of senior leadership to constantly enthuse the feeling of radical change, which is difficult. The realization of the employees and people involved for this change is important. However the company has been constantly adopting the changed approaches in terms of the social and environmental efforts that are required for this competitive environment. The sustainability of the changes that are required by the organization and process of achieving it has been discussed under the next head ing. Eight Step Process for Sustaining Change Kotter (1997) propounded the eight step process of sustaining the change. The studies from Kotter (1997) have found that the changes and initiatives of the change in almost 70 percent of the organizations suffer failure. The eight step process of the organization has been designed to achieve success from the change initiatives. The process mentions that the first four steps are basically to bring company in line and change the situation of the status quo, the next two steps are there to bring new principles and practices in the company and the last stage is brining the changes in the corporate framework of the company. These steps have been discussed in the light of MAS holdings to understand on what grounds they have transforming themselves and brining leadership and management changes. First Step: Developing Urgency Sense The urgency stage as it is called is very important. The companies that have failed in the transformation and change have failed in the very beginning of the stages. Sense of urgency is always required and that should come from the top leadership. In case of MAS holdings, the urgency was brought by Mr Mahesh Amalean, travelled to various destinations just to learn the process of manufacturing. The urgency to defy the quota system and develop the expertise in that area, made the company thrive in its objectives. Second Step: Coalition through guidance The next step is to guide the people around you for the purposes of creating a team. MAS holdings have a charismatic leader that understood the importance of change, but even for him it would not have been possible to bring the change alone. Providing better work culture brought the workers together to achieve the goals. The feelings of company being world class were imbibed in the employees. This is again as per Kotter (1997) process. The right people were recruited and more emphasis on their social well being was given in the initial stages only so that the commitment levels remain higher. The company guided the employees to work as per the international standards and the leadership drove the new initiative like the overtime, safety and security in the work (IFC, nd). Third Step: New Vision for The Company The vision of MAS holdings was to grow in the apparel and inner wear space; this was done by adopting a worker friendly approach by establishing the work where it was close for them to work. The vision of the company initially was to create an organization that is bigger than anyone. Fourth Step: Vision Communication Vision for the company is important but it is equally important that the vision is communicated. MAS holdings hired employees and communicated their vision with them of being world class in their products. To complement the vision, the company hired female employees with an idea to polish and make them skilled for the work. Fifth Step: Removal of discrepancies and focusing on Environment Empowerment of the employees is very important. MAS holdings handled this in a appropriate manner. The education and safety was given preference. The preference was also given on their education and free transportation facilities. This helped the workers in becoming a part of the organization and understands the vision. Troubleshooting by the supervisors or the organization is an important part of this step. MAS holdings have shown commitment towards empowering workers and eradicating there issues (Dinakar, 2007). The suggestion of worker in terms of IT knowledge was accepted by the company along with English language. Sixth Step: Short Term Goal Achievement The company goals should not be secluded from the transformation efforts. Any organization should be able to achieve short term goals so that the mission of changing the organization should get a boost. Hellriegel Slocum (2004) have stated that the changes in the short term should be matched with the goals and the same should be visible. If the visibility is missing it cannot be termed as the achievement of the goals. In case of MAS holdings, the tie up with Victorias Secret and Triumph was achievement of that goal. Seventh Step: Crisis Management All the steps are for the transformation of the company and the creation of vision. Therefore there should be a plan with the company for the promotion and development of the steps that meet those plans. MAS holdings celebrate Empowered Woman of the Year Award so that the women are promoted and motivated. The company promotes knowledge, and leadership qualities in its employees this ensures that at the time of crisis MAS has adequate talent and people who can manage the crisis. Eight Step: Including the changes in the Culture The eighth step is to include the changes in the culture of the organization. Unlike Sri Lankan companies, MAS holdings have uplifted the level of working standards and culture of women. The efforts like Women Go Beyond. From being a important player, MAS holdings has also ensured that the Corporate Social Responsibility is maintained. Training to the employees and the approach of the organization is to make them close to the organization. This helps in maintaining the culture and changes that MAS holding has adopted for its business. Conclusion Inclusive growth and the sustainability are important if the transformation is to reach a desired goal. The study highlights the measures that have been taken by MAS holdings in evolving itself as a major player in the industry. The study has shown that MAS holdings have so far taken right steps by empowering employees and also focusing on their benefits. The role of leadership is critical and MAS holdings have managed to give a sense of vision it has for its business. The employees are a major part of the changes and they are enthused to work in a committed environment. The usage of modern techniques and clean environment regime is for the betterment and advancement of the company. Employees do understand these changes in MAS holdings. Since inception, the company has constantly brought justice to the transformational patterns suggested by Lewin, (1943) and Kotter (1997).